If you know anything about logo design, you’ll understand the complex, back and forth discussions: should it be simple, or busy? Colour scheme? Graphics? A whole range of back and forth discussions and revisions go into creating something which most would just think is a simple picture.
A logo makes sense when it conveys what the organisation is about- not just the surface, obvious activities, but the objectives, character, unique selling points and so forth.
Look closely at the simply logo of the choir, what connections can you see?
There is a musical note - we are musicians,
There are singers, with hands raised - we are a choir with the title ‘gospel choir’; raised hands indicate praise, thanksgiving (this was a posture used in Old Testament worship known as the ‘towdah’),celebration
That note is broken in the middle, whilst the choir’s name stretches a little bit - this is intentional to create a cross shape - we are Christians
The two separate sections also indicate two lips - representing the fact we are singers proclaiming.
The circle also looks a bit like a stage - we are public performing artists.
On the circle you will notice it has a shining/reflective effect. This represents a few things:
i) a CD - the choir has recordings, an important part of its activity
ii) a globe - the choir’s music is internationally known and experienced, and our desire is to bring light to the world.
iii) The SDA in our name stands for Seventh-Day Adventist, a worldwide Christian denomination, whose central belief is in the return of Jesus, when our troubles will be over, and we will go to our eternal home, which has been described poetically by Jesus’ friend and disciple John, who describes heaven in the final book of the Bible - Revelation. In it he describes a scene of a sea of glass, streets of transparent gold, and people standing around the throne singing and giving praise to God. We want to be in that number!